Growth exec, 14 years in. Head of Growth at Bloom, Head of Marketing at HER, both since acquired. I've led teams of 45 and budgets north of €10M a month. Now I work as an executive IC: positioning, experiments, measurement, and the automations that hold it together.
Managing 45 people taught me where the leverage is. In 2026 it's in the work. One operator with good systems and great taste ships what used to take a pod.
Hopper · HelloFresh · Bloom · Airbnb · Machine Zone · Zocdoc · DraftKings · HER · Spotify · LEGO · Adobe · komoot · Busuu · PayPal · Venmo
Problem2020 flipped the plan. Zocdoc needed to be known for telehealth, fast. Plus: no last click measurement in healthcare.
The callGo to TV with a 20-part series repositioning Zocdoc as a telehealth brand.
What I builtThe company's first-ever TV ad for patients, plus our first telehealth OOH. Matched with open source regression modelling to measure the impact.
ResultThe marketing science didn't lie. TV worked.
ProblemGrowing a LGTBQIA+ dating app internationally, because US giants of hetero dating had finally entered our niche.
The callTake a public stand in CRM that no competitor could touch, and push into LATAM and APAC instead of fighting over EMEA CAC.
What I builtThe lifecycle campaign that hit national press, ASO + onboarding localization across Asian markets, and a lean contractor team of local SMEs.
Result1.5M+ new users in 7 months. CAC down 60%+. Since acquired by Match Group.
ProblemPatients needed help and couldn't afford weekly therapy. Bloom needed product-market fit for a category that didn't exist yet: self-therapy.
The callPosition against the Duolingo-fication of mental health apps.
What I builtThe first web funnel and web experimentation platform for pricing and distribution tests, with no head of web product.
Result1M+ subscribers. Since acquired by Spring Health.
ProblemFlat-fee creator deals pay for posts, not outcomes.
The callPay creators on ad performance instead of a flat fee.
What I builtA performance-paid creator and UGC program.
ResultLater, other growth leads started publishing the same model.
ProblemSix ad networks, each above $400K a month, and an experimentation code freeze.
The callRun one geo incrementality test and use it as the prior to calibrate the MMM for everything else.
What I builtA GDN heavy-up geo test in CausalImpact, plus a dashboard historizing every incrementality test as MMM calibration input.
ResultMarginal iROAS only held to ~1.4x baseline spend, not the planned 2x. That answer calibrated six networks with no separate tests for months.
Illustrative. Axes removed.
I build the systems myself. These are demo rebuilds with dummy data.
Demo rebuild. Dummy data.
| Channel | Planned | Actual | Pacing | iROAS | Suggested move |
|---|---|---|---|---|---|
| Meta | €420K | €405K | 96% | 1.9x | +€20K |
| Google Search | €300K | €298K | 99% | 2.4x | +€30K |
| TikTok | €180K | €152K | 84% | 1.1x | –€25K |
| Apple Search Ads | €120K | €118K | 98% | 2.1x | Hold |
| Affiliate | €100K | €104K | 104% | 1.6x | Hold |
| CTV | €80K | €63K | 79% | 0.8x | –€25K |
Demo rebuild. Dummy numbers.
Most attribution is theater. Pay for incrementality.
Creators should get paid like media: on performance.
Headcount is the most expensive way to scale growth in 2026. Uncapped AI tokens are the second.
“Taylor is a sharp and strategic marketer with a strong sense for leadership and a clear focus on delivering impact.”
“Their implementation of best practices and systems actually made coming to work a lot easier.”
“Taylor is the single most proactive person I have ever worked with.”
“One of the most capable digital marketers I know. Their experience, creativity and intellectual curiosity set them apart.”
An old boss said he wouldn't interview me because my website gave guru vibes. Nah, babe. I just miss customizing my MySpace.